Wendy's Is Trolling McDonald's on Twitter and We're Eating It Up
Wendy's Is Trolling McDonald's On Twitter And We're Eating It Up
By Mark PygasJan. 7 2019, Updated 8:04 p.m. ET
The woman that runs Wendy's Twitter account, Amy Brown, is a social media genius. Back in January, she went viral after deciding to destroy a guy who said their burgers are frozen. As you may know, the restaurant has used fresh beef since they were founded in 1969. After those tweets went viral, people started asking to be roasted, and Wendy's obliged.
And now, Wendy's is at it again. But this time, they're going after bigger prey. McDonald's announced on Twitter yesterday that they'll also start using fresh beef, but it comes with a few asterisks. It'll only be for their quarter pounders, and not at all locations.
Today we've announced that by mid-2018, all Quarter Pounder burgers at the majority of our restaurants will be cooked with fresh beef. pic.twitter.com/Bdf99ALlxw
— McDonald's (@McDonalds) March 30, 2017Wendy's was unimpressed.
.@McDonalds So you’ll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend.
— Wendy's (@Wendys) March 30, 2017And it didn't end there.
@DFusions @McDonalds Only when the ice cream machine isn't broken.
— Wendy's (@Wendys) March 30, 2017Yes, Wendy's is well aware of just how savage they are.
@Wendys @McDonalds pic.twitter.com/vyKmlKmM5s
— Derrick (@DFusions) March 30, 2017@DFusions @McDonalds It's Lethal.
— Wendy's (@Wendys) March 30, 2017@Wendys @DFusions @McDonalds pic.twitter.com/GNkZM4JtXg
— Jason (@Hairs36) March 30, 2017@Hairs36 @DFusions @McDonalds Oooooooh yeeeeaaah!!
— Wendy's (@Wendys) March 30, 2017@ZSchamis @McDonalds lol, good one
— Wendy's (@Wendys) March 31, 2017@C_Callaway @McDonalds The only joke here is this announcement.
— Wendy's (@Wendys) March 31, 2017@Javier_Vazqu3z @McDonalds Get outta here with that nonsense. Baconator is the way.
— Wendy's (@Wendys) March 31, 2017Whataburger even got involved.
@jakecalbillo116 We always keep it fresh!
— Whataburger® (@Whataburger) March 31, 2017People were shocked by the savagery on display, but we've come to expect it from Wendy's.
@Wendys @McDonalds I've received compromising data from Russia that round tastes better than square!
— Shawn (@Phenteo) March 31, 2017@Wendys @McDonalds pic.twitter.com/VwsiaU4G4w
— Sodie (@sodakite) March 31, 2017@Wendys @McDonalds You might want to put some ice on that...or maybe one of your burger patties pic.twitter.com/O92liO5yLb
— Will Gant (@basedbill) March 31, 2017@Wendys @McDonalds pic.twitter.com/V9gZ0s0zWr
— Ben B. Singer (@benbsinger) March 31, 2017Ah, the sweet taste of a good burn.
In an interview with Mashable, Brown, who has been working at Wendy's since 2012, offered up some advice for those wishing to slay the social media game. "I think both as a brand and a human being trying to use Twitter, authenticity goes a long way. And, of course being funny doesn't hurt," she said. Easier said then done, my friend.
Wendy's chief concept and marketing officer, Kurt Kane, added in a separated interview, "We want to be likable and sassy. We don’t want to be seen as sarcastic and rude. But we walk a fine line. Sometimes we get it wrong in tone... Twitter has become a star player for us. It lets us connect with customers directly and have a direct conversation. It flips the media advantage that McDonald’s has over us."
More from Distractify
The Most Savage Wendy’s Twitter Roasts of All Time
PETA Is Getting Roasted by This Seafood Restaurant
Here’s What You Should Never Order at Your Favorite Fast Food Chain
ncG1vNJzZmivp6x7pbXSramam6Ses7p6wqikaKyimrultc2gZmtoYWx8cX%2BObGhoknR5hYiEjrCcp5ypqHq0rdWanp6rXaKwpbvNmqOdq12pxKrA056p